The Sweary Brand Story

At Sweary Brand, we create funny shirts that approach life's craziness like we do: with humor, sarcasm, and swearing. Our Mission is to spread laughter and spark conversations with our funny apparel and accessories.

About Us

Our story begins in the mid-1990s when we started gifting my dad, Tom, with hilarious novelty t-shirts.

This is a pic of him from the 1950s — he's outside of a neighborhood bar in Chicago after playing in a ballgame. 
Black and white photo of young Tom in front of a bar after a ball game 1950s

Tom was awesome and easily one of the funniest people I’ve ever known - a legend in his own right! Making people laugh brought him joy, and he had an endless arsenal of jokes, pranks, and stories from his lifetime of shenanigans. He never met a stranger and was always ready to “shoot the shit.”

The look on his face when he saw those funny tees? Absolutely priceless! He wore them like badges of honor, and he relished the smiles, laughs, and impromptu conversations they sparked with total strangers.

We think the world needs more of that! 

Thanks for stopping by and checking us out!

Take care,

Jeannie in handwriting font with a zig zag underline

Meet the Sweary Brand Team

Jeannie - Founder

I'm a connoisseur of laughter, a chatterbox extraordinaire, and a prolific purveyor of profanity. My creative escapades span web development, graphic design, and marketing wizardry. Armed with a master's in Digital Audience Strategy, a bachelor's in Journalism, and a lifetime supply of ADHD, this business has been a dream of mine for years! Thanks, Dad!

Favorite Shirts: I Run on "ISH" Time and WTAF?!

Roman - Laugh Advisor

I'm Jeannie's husband, happily holding the title of comedic sidekick and laugh advisor for this perfectly "us" brand. A bona fide smart ass, I'm known to offer free-flowing commentary and a treasure trove of inappropriate jokes...fun for all occasions!

Favorite Shirts: Suck It and I Don't Have the Energy for You Today

KATIE - INTERN

Tom was my Gramps and my partner-in-crime! I've definitely inherited his wicked sense of humor. Currently, I'm the resident jack-of-all-trades and learning a lot. A junior in college, I'm majoring in English/Creative Writing and minoring in Film Studies—because who doesn't love a good story, right?

I thought of this shirt: Go Forth and Fucketh Thy Self

Lucy & Daisy - Entertainment

Don't let them in on our secret, but we're the real bosses around here. If we were human, we'd be selling out comedy clubs by now with our stand-up routines. They think they're in charge—adorable, right?

Favorite Shirts (if we were human, of course): Squirrel and Shiny Object Syndrome